by Annie Wolock | Jul 6, 2015 | Conversion Strategy, Web Development Strategies
At Keystone Media we frequently speak about creating effective websites and the various components that create an effective website. Our process involves documentation of our plan. Developing an effective content marketing strategy ties right into this basic concept....
by Annie Wolock | Jun 23, 2015 | Marketing & Advertising, Social Media
Internet Marketing. What exactly does this term mean? Here at Keystone Media, ‘Internet Marketing’ is the term used for all activities involved in maximizing your online presence. Your company has determined its digital goals and Internet Marketing are the...
by Annie Wolock | Dec 29, 2014 | SEO
Major SEO Shifts We Saw in 2014 Hummingbird Changes and Impacts Hummingbird may have made it’s debut in 2013, but 2014 saw us SEO experts conquering it. In 2014 we evolved from keywords to keyword themes. We thought more about long tail phrases and making our content...
by Annie Wolock | Dec 8, 2014 | Case Studies
City of Ann Arbor, MI Web Design Project Project Background The City of Ann Arbor’s website was outdated and in need of a complete makeover. It was very hard for citizens or visitors to find their specific information. Being nearly a decade old, it was clunky,...
by Annie Wolock | Oct 30, 2014 | Press Release
IBEW 252 / NECA has selected Keystone Media to design and develop their new website. Keystone will work with the Electrical Union and Contractors to ensure their new site is developed with a responsive design framework to properly view websites on desktop, tablet and...
by Annie Wolock | Oct 9, 2014 | Marketing & Advertising
From 1951, the ad below highlights where this car was actually manufactured. Back in 1951, the Frazer was made in the Willow Run plant – right here! The Kaiser-Frazer Sales Corporation was a short lived car manufacturer that sold A LOT cars. Some believe their...
by Annie Wolock | Aug 28, 2014 | Press Release
The City of Ann Arbor launched its new website. Keystone Media designed and programmed 8 templates for the unique pages of the site. The City’s staff built out the site using the templates designed by Keystone. The design process went smoothly, with the city...
by Annie Wolock | Apr 11, 2014 | Press Release
If your website is on a Keystone Media server and you have an SSL certificate, please know your site has been patched. You may have heard about the OpenSSL exploit affecting many web servers across the world. The bug has been named Heartbleed and only effects sites...
by Annie Wolock | Apr 10, 2014 | Press Release
Washtenaw County Medical Society (WCMS) has selected Keystone Media for the implementation of a marketing strategy and the development of a new website. In the first phase of this project, Keystone Media will identify WCMS’s core strengths and recommend a...
by Steve | Dec 13, 2013 | Marketing & Advertising, SEO
Yes, Video Can Improve SEO Ranking There are a lot of ways to improve your website’s search ranking and there’s no consensus on how to do it. Very few SEO marketing companies agree on the best way, but one proven way is to leverage your videos. What? Video improving...
