The week before last I was in Seattle presenting at the OD Network Conference 2009. Most of the folks at my presentation were well outside the field of online marketing… read more →

Generating leads from web sites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to… read more →

Local Orbit’s pilot launched this past week! While every site teaches me new things, this site has been really fascinating to strategize, architect, design and build. The site came out… read more →

In order to list these traits within this short article, we will qualify it a bit. You see, a complete evaluation of an effective website should take into consideration search… read more →

Information architecture is the backbone of a website. It’s critical to the success of a site that information be organized so that users find it simple and intuitive to use.… read more →

In December the phone rang and my client called to ask if taking me to St Thomas might be a good thing for our web strategy / build project. She… read more →

This is a list of the questions to be answered when planning your web site.

Typically, my clients have been living in what I’ll call ‘traditional’ marketing. They have been immersed in the world of print, sending out waves of marketing collateral. First it’s the… read more →

I’ve been in the Ann Arbor Toastmasters and Friends Club for 2 years. It’s Fall and that means it’s speech contest time again. In the Fall it’s for Table Topics… read more →

The phone rings and the request is for a new web site. They know that their site, as it is now, isn’t working. It’s my responsibility to figure out exactly… read more →