We all know that the costs of obtaining new customers can be high. While we want to continue the activities that land new and fresh business, let’s explore what we… read more →
Since I started creating websites in 1995, my mantra has always been ‘create it for the user’. At the end of the year 2009, this user centric means of designing… read more →
The week before last I was in Seattle presenting at the OD Network Conference 2009. Most of the folks at my presentation were well outside the field of online marketing… read more →
Generating leads from web sites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to… read more →
Local Orbit’s pilot launched this past week! While every site teaches me new things, this site has been really fascinating to strategize, architect, design and build. The site came out… read more →
In order to list these traits within this short article, we will qualify it a bit. You see, a complete evaluation of an effective website should take into consideration search… read more →
Information architecture is the backbone of a website. It’s critical to the success of a site that information be organized so that users find it simple and intuitive to use.… read more →
In December the phone rang and my client called to ask if taking me to St Thomas might be a good thing for our web strategy / build project. She… read more →
Typically, my clients have been living in what I’ll call ‘traditional’ marketing. They have been immersed in the world of print, sending out waves of marketing collateral. First it’s the… read more →