Meta’s Bad Email Campaign, Example

Bad Email Techniques, 101 An email marketing example of what not to do. A few days ago I opened my email to see five emails, one right after the other, from Meta. This wasn’t one of those strange technological email glitches that occasionally happen. This was...

Should You Fire Your Marketing Specialist?

Keystone considers it unethical to work with two clients within the same competitive space, simultaneously. Your business is unique and has its own set of assets, goals, and yes problems. What your business doesn’t need is a marketing company working with your...

The Importance of Solid Data in Advertising

Market Segmentation Properly segmented marketing can be incredibly effective in improving your results. A well-targeted campaign makes your customers feel they are understood and valued. A well-targeted campaign builds goodwill and can even create brand ambassadors....