by Annie Wolock | May 19, 2026 | Conversion Strategy, Marketing & Advertising, SEO, Visitor Retention
Content Strategy: the Right Content, in the Right Place, at the Right Time A great content strategy is directly tied to your customer sales cycle. Creating content aligned with your customer’s sales journey will improve sales. Content-type used at each sales...
by Annie Wolock | Nov 19, 2021 | Visitor Retention, Web Development Strategies
Have you ever visited a website on your cellphone and thought “this site doesn’t make any sense?” You are not alone. Many companies don’t give much thought to how their websites display on mobile devices. They should. The share of Americans owning a smartphone is now...
by Annie Wolock | Sep 24, 2021 | Conversion Strategy, Online Reputation Management (ORM), Visitor Retention
Does Your B2B Company Need a Content Strategy? es, if you are serious about building your credibility and online brand. To continuously improve your website results B2B (and B2C) companies should create and maintain a content marketing strategy. It’s an even...
by Annie Wolock | Oct 24, 2018 | Visitor Retention, Web Development Strategies
UX Design Combined with Smart Technology: It’s the Small Things The 34 floor Hyatt Regency I stayed had what I call a ‘smart elevator’ system. I wheeled my luggage to the elevator, after an extremely easy check in process. There, I did not see the standard...
by Annie Wolock | Mar 8, 2010 | Visitor Retention, Web Development Strategies
We all know that the costs of obtaining new customers can be high. While we want to continue the activities that land new and fresh business, let’s explore what we can do with our website to enhance customer retention. The best place to start our exploration is...
by Annie Wolock | Nov 30, 2009 | Marketing & Advertising, Visitor Retention, Web Development Strategies
Since I started creating websites in 1995, my mantra has always been ‘create it for the user’. At the end of the year 2009, this user centric means of designing websites is the mark of a quality site. Knowing your users is the foundation of an effective,...
