Google Algorithm Timeline Infographic

The History of Google Algorithm Timeline Infographic This Google Algorithm Timeline Infographic was created for the Digital Strategy class I teach at the local community college – WCC. My students are fabulous and I really wanted them to understand how Google...

5 Easy Ways to Improve Your Website’s Conversion Ratios

Now that you’ve designed and developed your brand new site, don’t just walk away! Creating and launching a great website was just the beginning. Making your website the best it can be is an ongoing effort! If you’ve had Keystone Media create your...

Retrospective: SEO Changes We Saw in 2014

Major SEO Shifts We Saw in 2014 Hummingbird Changes and Impacts Hummingbird may have made it’s debut in 2013, but 2014 saw us SEO experts conquering it. In 2014 we evolved from keywords to keyword themes. We thought more about long tail phrases and making our content...

Using Video to Increase SEO Ranking

Yes, Video Can Improve SEO Ranking There are a lot of ways to improve your website’s search ranking and there’s no consensus on how to do it. Very few SEO marketing companies agree on the best way, but one proven way is to leverage your videos. What? Video improving...