Washtenaw County Medical Society - WCMSWashtenaw County Medical Society (WCMS) has selected Keystone Media for the implementation of a marketing strategy and the development of a new website. In the first phase of this project, Keystone Media will identify WCMS’s core strengths and recommend a strategy for maximizing membership value. This phase of the project will be led by Elizabeth Sikkenga. Elizabeth is the founder of Crisp Strategy and has extensive experience in helping businesses realize their potential. Once WMCS’s business strategy is developed, Keystone will design and build a content management system driven site. Keystone Media, in business for 20 years, is a leader in designing and developing effective, goal-driven websites.

WMCS, in existence since 1827, has as its mission ‘to support local physicians in their professional commitment to the health and well being of the citizens of Washtenaw County’.