theKeyto-Effective-SEOAt Keystone Media we frequently speak about creating effective websites and the various components that create an effective website. Our process involves documentation of our plan. Developing an effective content marketing strategy ties right into this basic concept. It’s important to document your plan in order for it to be successful.

Content Marketing Institute has an in-depth PDF that relays the essentials of documenting your content marketing strategy. It’s a good read – check it out!