by Annie Wolock | Jul 9, 2010 | Marketing & Advertising, SEO
updated: 5/22/2022 Keystone Media is quite successful in creating websites that consistently achieve first-page search results. What’s our secret? It’s no secret at all. It’s all in how a site is strategically planned and then how it’s...
by Annie Wolock | Nov 30, 2009 | Marketing & Advertising, Visitor Retention, Web Development Strategies
Since I started creating websites in 1995, my mantra has always been ‘create it for the user’. At the end of the year 2009, this user centric means of designing websites is the mark of a quality site. Knowing your users is the foundation of an effective,...
by Annie Wolock | Sep 27, 2009 | Conversion Strategy, Marketing & Advertising
(updated 9/8/2024) Generating leads from websites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to sales leads. Here’s the Math Let’s say you have a...
by Annie Wolock | Mar 5, 2009 | Conversion Strategy, Marketing & Advertising, Visitor Retention, Web Development Strategies
Edited April 4, 2023 In order to list these traits within this short article, we will qualify them a bit. You see, a complete evaluation of an effective website should take into consideration search engine optimization techniques and metrics. For our purposes, I’ll...
by Annie Wolock | Jan 29, 2009 | Marketing & Advertising, Visitor Retention
In December the phone rang and my client called to ask if taking me to St Thomas might be a good thing for our web strategy / build project. She had an excess of frequent flyer miles and wanted to use them wisely. Being a Michagander, I said… yes. How could I turn...
by Annie Wolock | Nov 29, 2008 | Marketing & Advertising, Social Media
Typically, my clients have been living in what I’ll call ‘traditional’ marketing. They have been immersed in the world of print, sending out waves of marketing collateral. First it’s the save the date postcard. Then a flyer with more details....
