by Annie Wolock | Feb 23, 2011 | Events, Press Release, Web Development Strategies
Business 2 Business EXPO 2011 March 10 – WCC Morris Lawrence Bldg 9:30 – 10:30 a.m. Is your website traffic like two kids on bikes that ride by every other day, or like a high-speed train packed with inquisitive commuters who have just been paid? Learn how...
by Annie Wolock | Jul 28, 2010 | Marketing & Advertising, Social Media
In a client meeting today, we were talking about the online reviews posted for this client’s business. In this instance, the vast majority of the reviews were very positive. This happens to be a very popular local Deli. But what happens when someone writes a...
by Annie Wolock | Jul 9, 2010 | Marketing & Advertising, SEO
updated: 5/22/2022 Keystone Media is quite successful in creating websites that consistently achieve first-page search results. What’s our secret? It’s no secret at all. It’s all in how a site is strategically planned and then how it’s...
by Annie Wolock | Mar 14, 2010 | Events, Speaking
Annie is presenting her ‘Websites That Work’ seminar at this year’s Ann Arbor / Ypsilanti Region Business 2 Business EXPO. The 3 pm presentation will be in the Morris Lawrence auditorium – bring your questions! The EXPO is March 31, 2010...
by Annie Wolock | Mar 8, 2010 | Visitor Retention, Web Development Strategies
We all know that the costs of obtaining new customers can be high. While we want to continue the activities that land new and fresh business, let’s explore what we can do with our website to enhance customer retention. The best place to start our exploration is...
by Annie Wolock | Nov 30, 2009 | Marketing & Advertising, Visitor Retention, Web Development Strategies
Since I started creating websites in 1995, my mantra has always been ‘create it for the user’. At the end of the year 2009, this user centric means of designing websites is the mark of a quality site. Knowing your users is the foundation of an effective,...
by Annie Wolock | Oct 31, 2009 | Social Media
The week before last I was in Seattle presenting at the OD Network Conference 2009. Most of the folks at my presentation were well outside the field of online marketing and were there to learn what they can do, to market their own businesses. They seemed to be totally...
by Annie Wolock | Sep 27, 2009 | Conversion Strategy, Marketing & Advertising
(updated 9/8/2024) Generating leads from websites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to sales leads. Here’s the Math Let’s say you have a...
by Annie Wolock | Jul 31, 2009 | Press Release, Website Launch
Local Orbit’s pilot launched this past week! While every site teaches me new things, this site has been fascinating to strategize, architect, design, and build. The site came out cool, but what I love most of all, is its sheer potential for changing the way food...
by Annie Wolock | Mar 5, 2009 | Conversion Strategy, Marketing & Advertising, Visitor Retention, Web Development Strategies
Edited April 4, 2023 In order to list these traits within this short article, we will qualify them a bit. You see, a complete evaluation of an effective website should take into consideration search engine optimization techniques and metrics. For our purposes, I’ll...
