by Annie Wolock | Feb 27, 2009 | Web Development Strategies
Information architecture is the backbone of a website. It’s critical to the success of a site that information be organized so that users find it simple and intuitive to use. If the user cannot find the information, it doesn’t matter what your site has to offer. You...
by Annie Wolock | Jan 29, 2009 | Marketing & Advertising, Visitor Retention
In December the phone rang and my client called to ask if taking me to St Thomas might be a good thing for our web strategy / build project. She had an excess of frequent flyer miles and wanted to use them wisely. Being a Michagander, I said… yes. How could I turn...
by Annie Wolock | Dec 31, 2008 | Web Development Strategies
The successful web site is built on a thorough analysis and understanding of needs. Asking some basic questions will help determine the direction on your site. The very first thing to do is to define your targeted audience. Here are some basic questions to help assist...
by Annie Wolock | Nov 29, 2008 | Marketing & Advertising, Social Media
Typically, my clients have been living in what I’ll call ‘traditional’ marketing. They have been immersed in the world of print, sending out waves of marketing collateral. First it’s the save the date postcard. Then a flyer with more details....
by Annie Wolock | Sep 11, 2008 | Speaking
Improve Your Speech Evaluation Skills Great speech evaluation skills are difficult to master but are THE key to improving one’s communication skills. Having better communication skills has changed my whole approach to EVERYTHING. But this is another topic....
by Annie Wolock | Aug 9, 2008 | Project Management
The phone rings and the request is for a new web site. They know that their site, as it is now, isn’t working. It’s my responsibility to figure out exactly what is not working and how to best serve their needs. It starts by me asking lots of questions and...
by Annie Wolock | Aug 9, 2008 | Project Management
Writing an RFP can be a daunting task, especially if the project is something in which you have little expertise. If this is the case for you, try to collaborate with a content expert. As a web designer/developer I’ve been on both sides of the table. I’ve been a...
by Annie Wolock | Jul 19, 2008 | Press Release
Here in the year 2008, I start this blog with the urgings of those who know me. I’ve been in the ‘web design’ business since 1995. As time goes on, my educational background, BBA – Mktg, my business skills (this is my second company), along...
