by Annie Wolock | Sep 18, 2023 | SEO
Optimizing your website’s images is the number one fastest way to load your web pages faster. For a variety of reasons, many of our customers take on content updates themselves. However, many don’t have staff with formal graphics training and end up with bloated...
by Annie Wolock | Mar 2, 2023 | Conversion Strategy, SEO
Business owners, who want more from their websites, should always avoid using ‘click here’ as the link text. The use of action-oriented keywords gets the best results. This is the simplest and easiest way to better your website’s effectiveness, user...
by Annie Wolock | Feb 21, 2023 | SEO, Web Development Strategies
Content is the number one SEO tactic. Revisited February 2023. Having valuable content on your website is still the number one SEO tactic as we move forward in the year 2023. This is because offering your website visitors value in everything your do, is still the...
by Annie Wolock | Jan 27, 2023 | Project Management, Web Development Strategies
Business owners should know these important, basic domain name facts. What is a domain name? Simply, a domain name (your URL) is the address of your website. For example, our domain name is KeystoneMedia.net which is our website address. It is important to own your...
by Annie Wolock | Dec 29, 2022 | Conversion Strategy, SEO, Web Development Strategies
What is a website assessment? Do I need one? Updated: 5/28/2026 Google’s recent updates mean searchers are more likely to find answers without clicking through to a website. For businesses, this means the visitors that land on your website are more important...
by Annie Wolock | Jan 12, 2022 | Web Development Strategies
Most business owners know improving website traffic and user experience directly improves online business success. Instinctively they know a better B2B or B2C website enhances a company’s bottom line. But exactly how the magic of improving a website happens, is not as...
by Annie Wolock | Nov 19, 2021 | Visitor Retention, Web Development Strategies
Have you ever visited a website on your cellphone and thought “this site doesn’t make any sense?” You are not alone. Many companies don’t give much thought to how their websites display on mobile devices. They should. The share of Americans owning a smartphone is now...
by Annie Wolock | Oct 13, 2021 | SEO
The History of Google Algorithm Timeline Infographic This Google Algorithm Timeline Infographic was created for the Digital Strategy class I teach at the local community college – WCC. My students are fabulous and I really wanted them to understand how Google...
by Annie Wolock | Sep 24, 2021 | Conversion Strategy, Online Reputation Management (ORM), Visitor Retention
Does Your B2B Company Need a Content Strategy? es, if you are serious about building your credibility and online brand. To continuously improve your website results B2B (and B2C) companies should create and maintain a content marketing strategy. It’s an even...
by Annie Wolock | Aug 19, 2021 | Conversion Strategy, Web Development Strategies
Using Google Analytics for Website Improvement A business’s analytic data is vital to driving website effectiveness improvements. Proper understanding and implementation of Google analytics offers important feedback for continuous improvement, whether...
