by Annie Wolock | Feb 5, 2021 | Online Reputation Management (ORM), SEO
Website Improvements Provide Advantages for Small Business People are now, more than ever, conducting their business research online. The better you can improve your potential customer’s experience with your website, the higher you’ll rise above your competition. Done...
by Annie Wolock | Jan 23, 2021 | SEO, Web Development Strategies
SEO Tasks for a Successful Website Launch Updated: 6/1/2026The following website launch checklist outlines essential SEO housekeeping tasks to complete before or during your website launch. Completing this checklist will help your website retain its ranking in the...
by Annie Wolock | Jan 20, 2021 | Conversion Strategy, Marketing & Advertising
Email KPIs to Monitor 2021 will bring many opportunities for small businesses. If maximizing online business opportunities is one of your goals this year, knowing which key performance indicators (KPIs) to track is critical for improving your successes. For businesses...
by Annie Wolock | Jan 20, 2021 | Conversion Strategy, SEO
Are You Monitoring the Best Website KPIs? Making website improvements, based on your website’s data is key to better results. There are quite a few commonly watched metrics, but getting beyond the basics will accelerate your results. Here are three website KPIs...
by Annie Wolock | Oct 8, 2019 | Web Development Strategies
It’s a New Day for ADA Compliant Website Design Today’s SCOTUS decision against Domino’s pizza chain means it’s now more important than ever for your website to be ADA compliant. If you do not make this effort, you can be sued. It’s now that...
by Annie Wolock | Jul 11, 2019 | Marketing & Advertising
Keystone considers it unethical to work with two clients within the same competitive space, simultaneously. Your business is unique and has its own set of assets, goals, and yes problems. What your business doesn’t need is a marketing company working with your...
by Annie Wolock | Oct 24, 2018 | Visitor Retention, Web Development Strategies
UX Design Combined with Smart Technology: It’s the Small Things The 34 floor Hyatt Regency I stayed had what I call a ‘smart elevator’ system. I wheeled my luggage to the elevator, after an extremely easy check in process. There, I did not see the standard...
by Annie Wolock | Jan 31, 2018 | Online Reputation Management (ORM)
Updated: 1/23/2021 At some point it smart to manage your online reputation. You don’t want to wait until it’s too late and you have a PR crisis on your hands. Here’s a how-to guide for how you can proactively up your online game. Actively Monitor...
by Annie Wolock | Oct 2, 2016 | Events, Speaking, Web Development Strategies
On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve findability (on-page SEO), conversion ratios, and retention rates....
by Annie Wolock | Aug 1, 2016 | Marketing & Advertising, Press Release
Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of Keystone Media says: “We’ve always loved working with...
