by Annie Wolock | Jul 25, 2015 | Case Studies
National Marriage Challenge National Marriage Challenge (NMC) contracted with Keystone to provide a wide range of services, from website design to development. Once their site was launched, NMC required marketing support in the form of blogging, fundraising, outreach...
by Annie Wolock | Jul 6, 2015 | Conversion Rate Optimization, Web Development Strategies
At Keystone Media we frequently speak about creating effective websites and the various components that create an effective website. Our process involves documentation of our plan. Developing an effective content marketing strategy ties right into this basic concept....
by Annie Wolock | Jun 23, 2015 | Marketing & Advertising, Social Media
Internet Marketing. What exactly does this term mean? Here at Keystone Media, ‘Internet Marketing’ is the term used for all activities involved in maximizing your online presence. Your company has determined its digital goals and Internet Marketing are the...
by Annie Wolock | Dec 29, 2014 | SEO
Major SEO Shifts We Saw in 2014 Hummingbird Changes and Impacts Hummingbird may have made it’s debut in 2013, but 2014 saw us SEO experts conquering it. In 2014 we evolved from keywords to keyword themes. We thought more about long tail phrases and making our content...
by Annie Wolock | Dec 8, 2014 | Case Studies
City of Ann Arbor, MI Web Design Project Project Background The City of Ann Arbor’s website was outdated and in need of a complete makeover. It was very hard for citizens or visitors to find their specific information. Being nearly a decade old, it was clunky,...
