by Annie Wolock | Sep 16, 2024 | Conversion Strategy
Updated: 5/29/2026 Your website can be your company’s greatest asset—but only if it turns visitors into customers. Conversion Rate Optimization (CRO) ensures that every interaction on your site brings you closer to achieving your business goals. Conversions are the...
by Annie Wolock | Jul 29, 2024 | Project Management, Web Development Strategies
The CrowdStrike outage that took down almost 300 Fortune 500 companies offers many lessons. However, for us in the website business, there is a very specific takeaway from this fiasco. This is to disable automatic updates. It really can be that simple. While this was...
by Annie Wolock | Jun 13, 2024 | Case Studies
Catholic Cemeteries of Fairfield County Catholic Cemeteries of Fairfield County (Catholic Cemeteries) hired Keystone to design and develop a new website that better met their goals. After launch, the Cemeteries hired Keystone for SEO and lead generation services. The...
by Annie Wolock | Jan 25, 2024 | Case Studies
MADSIF, Michigan Auto Dealers Self-Insured Workers’ Compensation Fund MADSIF hired Keystone to create a modern, next-generation website. The Background The MADSIF (founded in the early ’90s) business model is a member-owned insurance fund for Michigan...
by Annie Wolock | Oct 31, 2023 | Marketing & Advertising
Bad Email Techniques, 101 An email marketing example of what not to do. A few days ago I opened my email to see five emails, one right after the other, from Meta. This wasn’t one of those strange technological email glitches that occasionally happen. This was...
