by Annie Wolock | Aug 19, 2021 | Conversion Strategy, Web Development Strategies
Using Google Analytics for Website Improvement A business’s analytic data is vital to driving website effectiveness improvements. Proper understanding and implementation of Google analytics offers important feedback for continuous improvement, whether...
by Annie Wolock | Jan 20, 2021 | Conversion Strategy, Marketing & Advertising
Email KPIs to Monitor 2021 will bring many opportunities for small businesses. If maximizing online business opportunities is one of your goals this year, knowing which key performance indicators (KPIs) to track is critical for improving your successes. For businesses...
by Annie Wolock | Jan 20, 2021 | Conversion Strategy, SEO
Are You Monitoring the Best Website KPIs? Making website improvements, based on your website’s data is key to better results. There are quite a few commonly watched metrics, but getting beyond the basics will accelerate your results. Here are three website KPIs...
by Annie Wolock | Jul 6, 2015 | Conversion Strategy, Web Development Strategies
At Keystone Media we frequently speak about creating effective websites and the various components that create an effective website. Our process involves documentation of our plan. Developing an effective content marketing strategy ties right into this basic concept....
by Annie Wolock | Sep 27, 2009 | Conversion Strategy, Marketing & Advertising
(updated 9/8/2024) Generating leads from websites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to sales leads. Here’s the Math Let’s say you have a...
by Annie Wolock | Mar 5, 2009 | Conversion Strategy, Marketing & Advertising, Visitor Retention, Web Development Strategies
Edited April 4, 2023 In order to list these traits within this short article, we will qualify them a bit. You see, a complete evaluation of an effective website should take into consideration search engine optimization techniques and metrics. For our purposes, I’ll...
