by Annie Wolock | Oct 31, 2009 | Social Media
The week before last I was in Seattle presenting at the OD Network Conference 2009. Most of the folks at my presentation were well outside the field of online marketing and were there to learn what they can do, to market their own businesses. They seemed to be totally...
by Annie Wolock | Sep 27, 2009 | Conversion Strategy, Marketing & Advertising
(updated 9/8/2024) Generating leads from websites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to sales leads. Here’s the Math Let’s say you have a...
by Annie Wolock | Jul 31, 2009 | Press Release, Website Launch
Local Orbit’s pilot launched this past week! While every site teaches me new things, this site has been fascinating to strategize, architect, design, and build. The site came out cool, but what I love most of all, is its sheer potential for changing the way food...
by Annie Wolock | Mar 5, 2009 | Conversion Strategy, Marketing & Advertising, Visitor Retention, Web Development Strategies
Edited April 4, 2023 In order to list these traits within this short article, we will qualify them a bit. You see, a complete evaluation of an effective website should take into consideration search engine optimization techniques and metrics. For our purposes, I’ll...
by Annie Wolock | Feb 27, 2009 | Web Development Strategies
Information architecture is the backbone of a website. It’s critical to the success of a site that information be organized so that users find it simple and intuitive to use. If the user cannot find the information, it doesn’t matter what your site has to offer. You...
