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Core Web Vitals: What Small Businesses Need to Know about Google’s Upcoming Algorithm

Core Web Vitals: What Small Businesses Need to Know about Google’s Upcoming Algorithm

by Annie Wolock | Feb 5, 2021 | Online Reputation Management (ORM), SEO

Website Improvements Provide Advantages for Small Business People are now, more than ever, conducting their business research online. The better you can improve your potential customer’s experience with your website, the higher you’ll rise above your competition. Done...

6 Tips for Good SEO when Launching a Website

by Annie Wolock | Jan 23, 2021 | SEO, Web Development Strategies

SEO Tasks for a Successful Website Launch Updated: 6/1/2026The following website launch checklist outlines essential SEO housekeeping tasks to complete before or during your website launch. Completing this checklist will help your website retain its ranking in the...

Important B2B Email KPIs to Monitor

by Annie Wolock | Jan 20, 2021 | Conversion Strategy, Marketing & Advertising

Email KPIs to Monitor 2021 will bring many opportunities for small businesses. If maximizing online business opportunities is one of your goals this year, knowing which key performance indicators (KPIs) to track is critical for improving your successes. For businesses...

3 Important Small Business Website KPIs: Beyond the Basics

by Annie Wolock | Jan 20, 2021 | Conversion Strategy, SEO

Are You Monitoring the Best Website KPIs? Making website improvements, based on your website’s data is key to better results. There are quite a few commonly watched metrics, but getting beyond the basics will accelerate your results. Here are three website KPIs...

ADA Compliant Website Design & SCOTUS Decision

by Annie Wolock | Oct 8, 2019 | Web Development Strategies

It’s a New Day for ADA Compliant Website Design Today’s SCOTUS decision against Domino’s pizza chain means it’s now more important than ever for your website to be ADA compliant. If you do not make this effort, you can be sued. It’s now that...
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What They’re Saying

“Met with our YP lady today. She was all set to try and sell us all sorts of Internet search engine stuff, but said when she pulled the reports on the site and phone number, we were getting way more traffic than she expected. I told her it was Keystone’s doing and that we did not need her magic beans.”

Kim Poisson
Omega Construction of Michigan

Keystone, since 1994
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Ann Arbor, MI 48104

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