Online Reputation Management (ORM)
Be proactive.
Raise brand awareness with online reputation management.
Keystone provides proactive Online Reputation Management (ORM) to build (or rebuild) online trust and credibility in you or your organization.
Proactive online reputation management makes a difference.
Our Multi-faceted Approach to Online Reputation Management
It all starts with an assessment of your company’s online profile. We vet all online content associated with your company. This includes search results for keywords, your website, and all reviews. Then a custom strategy is developed to address your company’s specific needs. We may write new content, interview customers/clients for new reviews, or build in the best search engine optimization tactics to ensure good content showcasing your company is more easily seen.
Content Strategy & ORM
We design and develop new quality content. On the digital front, it’s important to be proactive rather than reactive. For example, we put your company in the best light with well-written stories highlighting corporate achievements. From blogging to tweeting, there are plenty of platforms making this easy. However, a superior content strategy is key.
Reviews & ORM
Our service suppresses negative reviews by creating relevant, quality content. This new content is found in search engines and returns better than poor reviews in search results. Negative reviews are not removed but are addressed with positive messaging. Past customers or clients are asked to post positive reviews about your business.
How To Handle Negative Online Reviews
Clearly, addressing bad reviews is high stakes for businesses. Addressing reviews is one of the most important items on your online reputation management list.
It’s important to investigate any allegations before you react. But you must react swiftly. First, determine if there is any truth to the poor review. If there is, a business must address the situation in a non-hostile manner and try to influence the disgruntled consumer. Find out what happened and make it right. Ask them to remove or adjust the review. If the truth is that your business has become a victim of slander, then that means taking a different approach.
Prevention is better than a cure. Your online reputation needs constant monitoring and vigilance to protect against outside variables.