Why Information Architecture?

Information architecture is the backbone of a website. It’s critical to the success of a site that information be organized so that users find it simple and intuitive to use. If the user cannot find the information, it doesn’t matter what your site has to offer. You...

Strategic Planning for a Web Site

The successful web site is built on a thorough analysis and understanding of needs. Asking some basic questions will help determine the direction on your site. The very first thing to do is to define your targeted audience. Here are some basic questions to help assist...