by Annie Wolock | Nov 19, 2021 | Visitor Retention, Web Development Strategies
Have you ever visited a website on your cellphone and thought “this site doesn’t make any sense?” You are not alone. Many companies don’t give much thought to how their websites display on mobile devices. They should. The share of Americans owning a smartphone is now...
by Annie Wolock | Aug 19, 2021 | Conversion Strategy, Web Development Strategies
Using Google Analytics for Website Improvement A business’s analytic data is vital to driving website effectiveness improvements. Proper understanding and implementation of Google analytics offers important feedback for continuous improvement, whether...
by Annie Wolock | Jan 23, 2021 | SEO, Web Development Strategies
SEO Tasks for a Successful Website Launch Updated: 6/1/2026The following website launch checklist outlines essential SEO housekeeping tasks to complete before or during your website launch. Completing this checklist will help your website retain its ranking in the...
by Annie Wolock | Oct 8, 2019 | Web Development Strategies
It’s a New Day for ADA Compliant Website Design Today’s SCOTUS decision against Domino’s pizza chain means it’s now more important than ever for your website to be ADA compliant. If you do not make this effort, you can be sued. It’s now that...
by Annie Wolock | Oct 24, 2018 | Visitor Retention, Web Development Strategies
UX Design Combined with Smart Technology: It’s the Small Things The 34 floor Hyatt Regency I stayed had what I call a ‘smart elevator’ system. I wheeled my luggage to the elevator, after an extremely easy check in process. There, I did not see the standard...
by Annie Wolock | Oct 2, 2016 | Events, Speaking, Web Development Strategies
On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve findability (on-page SEO), conversion ratios, and retention rates....