Lead Generation Services
We Thrive on Improving Lead Generation for Our Customers!
Keystone’s lead generation service is multi-faceted. Because every business is different, your business’s unique goals will drive the exact strategy employed. There are three broad areas of focus to generate more qualified leads for your business.
- Set up and document your online business goals.
- Improving your website visitor’s user experience (UX) to match your business goals is first.
- Once a more directed path has been implemented, then Keystone works to drive more traffic to your website.
Goal Setting: Your First Step Toward More Qualified Leads
Determining your exact business goal is your first step. (We can help with this!)
After you have determined your specific business goals, Keystone initiates a robust discovery process including persona development, linguistic analysis, competitive analysis, and a website gap analysis. Armed with this new information, we create a unique plan, specific to your company’s goals and competitive environment. The plan will close the gap between visitors’ needs and your company’s offerings.
Once your plan is in place Keystone will closely monitor results. In a continuous improvement loop, the number of qualified leads will regularly increase.
User Experience & Lead Generation
Keystone is a strong advocate for bettering your website’s focus first. Only when your firm’s website is designed to better convert your visitors to action does it make sense to work towards driving more traffic to your website.
User experience is key to better lead generation. The better your website visitor’s experience on your website is, the more likely they are to take any action on your site. At Keystone, we know where to put ‘Call to Action’ buttons and what the specific language on the buttons should be. How do we know? Through our discovery process!
Website Traffic & Lead Generation
Improving traffic to your site is critical for increasing lead generation. And, your business’s content strategy is key for improving qualified traffic. It’s important to include content on your site that answers or solves your customer’s pain points.
For example, if your business provides business-to-business services, your content will be different than if you are a business-to-consumer product sales company. A business-to-business services company might want to offer white papers and case studies, whereas a business-to-consumer product company will require better product descriptions, user manuals, and demonstration videos.
Improving the content in your website will have a direct impact on driving better results.
Call Keystone for a free 20-minute consultation on how to improve your website’s effectiveness.