Leadership
Keystone Media, founded by Annie Wolock in 1994
Annie Wolock, Website Marketing Expertise
Even after 30 years, Annie still buzzes with an entrepreneurial spirit. She brings a vast array of business savvy to every project Keystone undertakes. She brings her practical knowledge from her time as the former owner of a B2B industrial equipment supplier. Her 3-year stint as a general manager at multiple college textbook stores brings valuable brick-and-mortar retail experience to her work in local SEO for multi-location businesses. And she even understands the needs of big business, having once worked in management at General Electric.
Annie brings an educational background in both marketing and the arts to all of Keystone’s projects. From the Fall of 2020 through 2023, Annie taught ‘Digital Strategy’ at the local Washtenaw Community College, WCC. (WCC is a jewel in our community.) It’s a phenomenal class that covers all aspects of Digital Marketing Strategy, including:
- Goal setting
- Target markets
- Competitive analysis
- Keyword research
- Website strategy
- User experience
- Email Marketing
- Search engine optimization (SEO)
- Content strategy
- Paid search
- Social media
To complement this deep strategic foundation with rigorous technical data, Annie is also fully GA4 Certified. This cross-channel analytics expertise ensures that every campaign and user journey Keystone builds is backed by accurate tracking and verified, trustworthy business intelligence.
In her role as chief website strategist, Annie guides clients through an upfront strategic planning phase. She insists that a strong strategy sets a strong foundation. This foundation leads to vastly improved online results and longer-lasting websites.
When not at work, she enjoys renovating old things, acrylic painting, cooking locally-grown whole foods for friends, and volunteering with local community organizations. She prefers “off the beaten track” skiing, biking, and hiking vacations.
