SEO – Search Engine Optimization
Creating an effective website demands all SEO best practices are utilized. The same steps we take to create great search engine optimization also go into the creation of a positive user experience, and a positive user experience means more goals met. Great SEO just makes great sense all the way around.
At Keystone, we embed SEO best practices in our websites. It starts with understanding your business goals, your customers, and your market. We’ll study the words your customers use. We’ll then use these words in your content, information architecture, internal linking and meta-tags. It’s like magic how your customers will see themselves in your solutions or products.
The activities included in SEO are ones that increase the likelihood that when a person Googles a term that is relevant to your business, your site gets listed on Page One of the search results.
There are other, off-page SEO tactics as well. One example is page load time. It’s an important component in search algorithms.