Search Engine Marketing: SEM
SEM is a powerful mechanism for driving traffic to your site.
We now have amazing, micro-control over who we target using SEM. When a known website visitor is geographically near your business’s location and performs a mobile search such as “xxx near me”, We can serve up your perfectly targeted ad. This alone makes SEM a must have for local businesses.
SEM or Google Adwords is a crucial tool when you’ve lost organic rankings and need to drive traffic to your site. Google Adwords campaigns are a must-have for filling in the gap on a new website domain launch. It can take up to 6 months for search engines like Google or Bing to index a website with a brand new URL.
Many of our customers retain Keystone for Search Engine Marketing after we’ve built their new website. Keystone creates websites within a landing page concept model, which is a perfect fit for Adwords Campaigns.
What to Expect When You Hire Keystone for Your Google Adwords Campaign
Step 1) We’ll take a snap shot of your current digital presence effectiveness. We’ll find out what markets you’re ranking well, your online strengths and weaknesses, and what’s being said about you online. Together we’ll determine your key performance indicators (KPI) and establish a baseline metric.
Step 2) Set website goals and milestones.
Step 3) Plot out tactics for achieving our goals within the timeline. This is where all the great action happens. We determine a schedule that allows for the cyclical, geographical, and demographical nature of your business. We create budgets, keywords, and ads.
Step 4) Implement the plan! You relax while we make it happen.
Step 5) Monitor, analysis, tweak, repeat.