eMail Marketing Campaigns
Email marketing has come a long way!
- Segmenting – more relevance leads to higher open rates
- Subject line science – A/B testing to determine what works
- Personalization – not by name, but by purchase or browsing history
- Send times – maybe it’s not during the weekday at all!
- Mobile ready emails – mobile open rates account for 47% of all opens according to Litmus
- Strong headlines and clear calls-to-action – grab your attention
Regular emails to your customer base is a great way to keep in touch and drive traffic back to your site. We can set you up two ways for emails. We can put the systems in place and create a template so your team can carry out your emails. Or, we can write the copy and manage the whole process on your behalf. Either way, the reports you’ll receive will tell you who’s opened the emails, who has clicked through, and who took action.
eMail campaigns are a perfect tool for all companies, but especially for B2B services and products.