Digital Strategy:
Making the Internet Work for You
More qualified website traffic
Higher conversion rates
Better customer retention
Gain ROI with a smart digital strategy plan. Your company’s campaign can include:
- Website assessment for user experience (UX) opportunities. We improve Your website’s UX by optimizing the path towards achieving your business’s goals.
- Web traffic generation solutions. Based on our analysis of your unique situation, we’ll design a customized plan to increase website traffic. Solutions might included: search engine optimization (SEO), Adwords/pay-per-click (PPC) campaigns, content marketing, email campaigns, or a social media presence.
- Customer retention. Our consulting work very often uncovers opportunities to do it better within your online presence. A better online UX does improve customer loyalty.
Getting Started
The very first task taken is to understand your business goals. Once your goals are clarified, we’ll know which of the many solutions would be best utilized to achieve your specific goals.
Once business goals are clarified, and before we work towards improving website traffic, we need to assess your website for UX opportunities. With our business goals freshly assessed, we’ll determine how we can improve the path for achieving goals. We’ll discuss our findings and execute solutions. Baseline KPIs will be documented and regular reporting will allow us to timely address trends.
Moving Forward with Digital Strategy
With your website optimized, we turn focus towards driving traffic to your website. Keystone’s online reputation management & digital strategy/marketing services have increased traffic for hundreds of companies. Our services bring added positive attention to your company. A quality marketing campaign boosts brand awareness, or your online reputation, making your company shine.
Keystone Media provides the following digital marketing services:
- Search engine marketing (Adwords)
- Search engine optimization
- Blogging
- eMail marketing campaigns
- Social media campaigns
Better Website UX
Our consulting services very often uncover gaps within your online presence. Our process involves talking to stakeholders who are in contact with customers, whether it’s customer service, sales, tech support, or HR. We suss out your customer’s needs and questions and then add the solutions/answers in easy to find places, for happier customers.