Annie Wolock, Trainer & Speaker:
Internet Marketing and Effective Website Design
Annie Wolock brings her business and Internet marketing expertise to the lectern. She speaks on a variety of topics, and is sensitive to the technical level of each of her audiences.
Speaking Engagements Topics Include:
Creating Effective Websites
Websites are a crucial component in your total marketing mix and should integrate within your overall business strategy. There are a number of business goals that an effective site can achieve. These can be online sales, information source, lead generation, as well as many other Key Performance Indicators (KPIs). This presentation will offer a solid understanding of what must go into a website for it to be a 24/7 tool for achieving business goals.
This wide-ranging subject can be presented as a broad overview to a large audience or as a detailed workshop. Topics include strategies and tactics tied using Google Ad Word Campaigns and Analytics that increase both website traffic and conversion rates.
Tapping Into Social Media
This workshop can help you and your company to better understand where, when, and how to invest in social media. We know it’s about engaging customers in conversation, but how do we know what that conversation should be about? Knowing which questions to ask yourself can set your company in the right direction.
Questions We Address Are:
What are our goals?
Which KPIs are mission critical?
Which tools should we use, why and when?
How are these tools best leveraged to achieve our goals?
How can we improve even more?
Where/when to reinvest?
Learn best practices and specific strategies for optimizing LinkedIn, Facebook, Twitter, or your own blog.