Content – Number One SEO Tactic?
The past few months I have found myself discussing SEO tactics with clients, and potential clients, more than usual. Let’s face it, the better optimized your site is, the less you’ll pay for SEM. There is serious savings in having a well optimized site, allowing for a much greater ROI.
There is a lot that can be done to make your site more findable when someone googles for your services. In my opinion the number one way to make your site more findable is to have keywords in your content. I am always amazed when I review sites that don’t have any keywords on the home page. My advice is to start the new year off with a critical review of your site’s content to ensure that you are using words that people might search to finds services or products you’re offering. If you’re not sure what those words and phrase are, give us a call at 734.997.3000 and we can help you determine these important phrases. We’re experts at SEO.