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Training & Speaking on Internet Marketing and Website Design & Development
Annie Wolock brings her business and Internet marketing expertise to the lectern. She speaks on a variety of topics, and is sensitive and adapts to the technical level of each of her audiences.
Sample Topics Include:
Creating Effective Websites
Web sites have become an increasingly important component in the total marketing mix, and should be integrated into the overall corporate marketing strategy. There are a number of goals that an effective site can achieve. These can be online sales, information source, or lead generation. This presentation will offer a solid understanding of what must go into a web site for it to be a 24/7 tool for achieving goals.
This wide-ranging subject can be presented as a broad overview to a large audience or as a detailed workshop. Topics include strategies and tactics tied using Google Ad Word Campaigns and Analytics that increase both website traffic and conversion rates.
Tapping Into Social Media
Social media is here to stay. We know it's about engaging your customers with conversation. But how can these tools be leveraged to increase your business? Which tools are best for your company? Learn best practices and specific strategies for making the best business uses of LinkedIn, Facebook, and your own blog.