Internet Services › Search Engine Tactics & Web Traffic Strategies

Increase Your Web Traffic

A key component for obtaining real results is to increase the sheer number of visitors to your site. Of course it isn't enough to just have big numbers, it's important that the folks who land on your site are your target market. You want your visitors to be qualified. Implementing a highly honed, strategically crafted campaign results in increased traffic with a higher ratio of potential customers.

How Do You Increase Website Traffic?

• Add Value
  Content that informs, is content that people come back to time after time. People bookmark the sites that add value. Other bloggers will write about you and link back to your site. Information of value increases the percentage of returning visitors, as well as those linking to your site. These back links increase overall page rank. An increased page rank results in better search return placement. An ongoing link campaign is currently one of the surest ways to increase your overall organic search results. Organic search results are those that occur naturally without payment to the search engine companies.
• Search Engine Optimization (SEO)
  SEO should be baked right into the code of your site. Search engine optimized web sites are indexed with better results by Google, Yahoo, Bing and others. Optimization tactics include semantically written code adhering to today's best web standards, title & meta tag utilization and more.
• Pay Per Click (PPC) Campaigns
  Measurable PPC campaigns are powerful ways to advertise. Strategic campaign management that leverage budgets in regional, national or global advertising, drives highly qualified customers to your site.
• Blogs
  Blogging is an additional way to add value to your site. You may choose to explore community building tactics within your blog. Well written and constructed blogs impact the search algoryhtms in a positive manner, bringing you higher up in the search results, directly increasing the traffic to your site.

eMail Keystone Media to find out how your company can best increase the qualified traffic to your site.

Increase Your Conversion Ratios

Now that you've got traffic, setting a persuasive path to your goal is the mark of a great site. Creating landing pages with a mindfully designed ‘Call to Action' has a positive effect on conversion ratios. One approach, called A/B testing, can offer metrics to further hone the results. Increasing your conversion ratio is the most effective use of your budget.

Here's the Math
Let's say you have a traffic rate of 1000 visitors with 20 inquiries per day. This is a 2% conversion rate. Now let's say you increase your traffic 10% to 1100 visitors. With your 2% conversion ratio, you'll get 2 additional leads. Now let's going back to the original 1,000 visitors and let's increase your conversion ratio just 1%. This will result in 10 additional leads. Combining the two you would realize 13 additional leads.

eMail Keystone Media to find out how your company can maximize ROI.