Internet Services › Internet Marketing
Internet Marketing includes Social Media, Search Engine Optimization, Pay-Per-Click Campaigns, blogging, and email Campaigns. This is a very broad list of services that meant to bring more attention, therefore business to your company. The very first thing that we do is to understand your goals. Once your goals have been determined, we'll know which of the many tools are best utilized to achieve your goals.
SEO - Search Engine Optimization
SEO is the backbone of it all. At Keystone we embed SEO best practices in all our websites that we develop. It all starts with a linguistic study to understand what words your customers use to describe your business. We use these words in your content, information architecture, internal linking and meta-tags. The activities included in SEO are ones that increase the likelihood that when a person Googles a term that is relevant to your business, your site gets listed on Page One of the search results.
LinkedIn, FaceBook, Twitter, Pinterest, YouTube are a few of the many social circles that your company may be interested in having a presence. We can help you determine whether having a presence can be helpful or not. We'll examine your goals and make a plan that will measure your success.
PPC Campaigns are a powerful mechanism to driving traffic to your site. We'll help your set up a campaign and ensure that the money you spend with Google or Bing brings the conversions you're seeking. We monitor, track, and measure your ads and conversions.
Blogging is another powerful means of driving traffic to your site. It's important to pay attention to your goals and keywords. Properly executed blogs have the potential of really driving traffic to your site and achieving goals.
Regular emails to your customer base is a great way to keep in touch and drive traffic back to your site. We can set you up two ways for emails. We can put the systems in place and create a template so your team can carry out your emails. Or, we can write the copy and manage the whole process on your behalf. Either way, the reports you'll receive will tell you who's opened the emails, who has clicked through, and who took action. eMail campaigns are a perfect tool for all companies, but especially for B2B services.
eMail Keystone Media to find out how your company can maximize ROI.