Website Portfolio:eCommerce
eCommerce Strategy
The strategy of your online purchasing process is the basis for its success. Key questions to be answered are:
- Is it easy for your customers to find the products or services area?
- Is the purchasing process intuitive?
- Is it quick and simple for buyers to determine added costs such as shipping & handling and taxes?
- Is the site viewing as credible and secure?
- What graphical treatment will best increase interest and therefore the click through purchase rate?
Hydrogen & Fuel Cell Investor is an online subscription based financial newsletter. The entire web site was designed and developed by Keystone Media, including the purchase process.
The very large volume of archival information offered a challenge in creating a navigation that enabled the user to easily find specific information.

