by Annie | Mar 15, 2012 | Events, Speaking, Web Development Strategies
WHAT: Optimize Your Website WHEN: Thursday, March 29 from 9 – 10:15 am LOCATION: Morris Lawrence Building (Campus of Washtenaw Community College) – Classroom ML130 4800 East Huron Drive EVENT DESCRIPTION: This seminar presents proven marketing strategies and...
by Annie | Mar 15, 2012 | Press Release, Website Launch
Keystone Media recently launched two new websites. The new website for Terminal Steel, a Detroit, Michigan based material handling equipment dealer, specializing in pallet rack, was developed to further enhance user experience with additional product listings and...
by Annie | Feb 23, 2011 | Events, Press Release, Web Development Strategies
Business 2 Business EXPO 2011 March 10 – WCC Morris Lawrence Bldg 9:30 – 10:30 a.m. Is your website traffic like two kids on bikes that ride by every other day, or like a high-speed train packed with inquisitive commuters who have just been paid? Learn how...
by Annie | Jul 28, 2010 | Marketing & Advertising, Social Media
In a client meeting today, we were talking about the online reviews posted for this client’s business. In this instance, the vast majority of the reviews were very positive. This happens to be a very popular local Deli. But what happens when someone writes a...
by Annie | Jul 9, 2010 | Marketing & Advertising, SEO
updated: 5/22/2022 Keystone Media is quite successful in creating websites that consistently achieve first-page search results. What’s our secret? It’s no secret at all. It’s all in how a site is strategically planned and then how it’s...
by Annie | Mar 14, 2010 | Events, Speaking
Annie is presenting her ‘Websites That Work’ seminar at this year’s Ann Arbor / Ypsilanti Region Business 2 Business EXPO. The 3 pm presentation will be in the Morris Lawrence auditorium – bring your questions! The EXPO is March 31, 2010...
by Annie | Mar 8, 2010 | Visitor Retention, Web Development Strategies
We all know that the costs of obtaining new customers can be high. While we want to continue the activities that land new and fresh business, let’s explore what we can do with our website to enhance customer retention. The best place to start our exploration is...
by Annie | Nov 30, 2009 | Marketing & Advertising, Visitor Retention, Web Development Strategies
Since I started creating websites in 1995, my mantra has always been ‘create it for the user’. At the end of the year 2009, this user centric means of designing websites is the mark of a quality site. Knowing your users is the foundation of an effective,...
by Annie | Oct 31, 2009 | Social Media
The week before last I was in Seattle presenting at the OD Network Conference 2009. Most of the folks at my presentation were well outside the field of online marketing and were there to learn what they can do, to market their own businesses. They seemed to be totally...
by Annie | Sep 27, 2009 | Conversion Strategy, Marketing & Advertising
Generating leads from web sites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to sales leads. Here’s the Math Let’s say you have a traffic rate of...