Generating leads from web sites has become a critical component of marketing strategy. The goal is to maximize your ROI by increasing your conversion ratio of your click-through traffic to… read more →
This is a list of the questions to be answered when planning your web site.
Typically, my clients have been living in what I’ll call ‘traditional’ marketing. They have been immersed in the world of print, sending out waves of marketing collateral. First it’s the… read more →
Writing an RFP can be a daunting task, especially if the project is something that you have little expertise. There is a line between adding too much information and not enough. Your goal as the author is to give enough juice that your respondents can give you a valid reply.